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What’s the Value in a Big Fig?

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13 min read

If you’ve been wanting a Big Fig and doing some price shopping, you know we are not the cheapest mattress on the market. So you may be wondering exactly what the Big Difference is that helps to explain the Big Fig Mattress’s price point.

We get this question a lot, and it’s completely valid. Investing in a good mattress isn’t as easy as swiping a pack of gum onto the conveyor belt at checkout. It’s a decision that requires a lot of research and involves many factors, including the price. And VALUE isn’t just all about the price tag!

So why exactly do Big Fig mattresses cost what they do? We’re here today to give you the answer.

High-quality, specially chosen materials

Big Fig mattresses offer features like reinforced support, long-lasting materials, and cooling technology for all-night comfort.

Traditional mattresses have inferior components that soften over time as the materials break down. For plus size sleepers , the firmness and comfort level of the mattress can diminish within just a few months of use. But the Big Fig’s hybrid construction of high quality pockets springs and foam provides the ultimate mix of support and comfort.

Let’s take a look at the anatomy of a Big Fig Classic .

big fig interior materials

High density foam

The Big Fig can actually prevent mattress sag because of the quality and density  of its foam layers. It is constructed with three inches of high-density foam cushioning, with a minimum density of 1.8 pcf (pounds per cubic foot). That’s over 50% denser than the foam in a standard innerspring mattress! Say goodbye to those uncomfortable holes or impressions that develop on the surface of your mattress over time. And our foams are all CertiPure certified  so you won’t get smells and off-gassing that can happen with lesser, uncertified foams.

Coil count

With 50% more coils than the average premium innerspring mattress on the market, our 1,600 count innerspring system (King Mattress) actively pushes back against body weight, and provides underlying support.

This takes care of that “stuck in the mud” feeling you may have experienced on an all-foam mattress. Passive resistance foams don’t respond to changes in pressure or body movements. With hundreds of coils, the Big Fig gives you the support you need to comfortably move around.

Edge support foam

All-foam and traditional mattresses are notorious for poor edge support. The Big Fig Mattress is designed with the firmest foam around the edges to keep you feeling secure in bed, even close to the edge. Supportive edges also expand the usable sleeping area, making your mattress feel more spacious.

Cooling layers

Our mattress topper is made with THERMOGEL COOLING ® technology that actively cools your body temperature as you sleep. The technology activates with moisture contact to create a cooling sensation close to the skin.

In addition to THERMOGEL COOLING ® technology, we placed a layer of perforated, gel-infused latex foam directly under the quilted top. This unique combination minimizes overall body temperature, and allows for a cool night's sleep you won't find elsewhere.

Every part of the Big Fig was designed with special materials chosen with the needs of the plus sized sleeper in mind. No other mattress has this combination of mattress materials arranged in this specific design.

Hand tufting

This one is huge for us. In the mattress industry, tufts are the small dimples on the mattress surface , usually marked by a shallow divot with a fabric button at the bottom. Tufting prevents material shifting and allows you to enjoy your mattress even longer. When the materials of a traditional mattress shift out of place, you’re left with an uneven surface and discomfort. The chance of this happening increases with use.

big fig hand tufting

That’s why the Big Fig is not only tufted, it’s HAND TUFTED (in 16 places on a queen size!). That means an expert goes in and inserts these tufts by hand in a specific pattern, making them precise, sturdy and guaranteed to last. Hand tufting is rare, and it’s absolutely unheard of at our price point, but it was something we wouldn’t skimp on including in our design because it makes a mattress last so much longer.

Made in the USA

Many mattresses are made cheaply overseas and shipped to American warehouses. Purchasing a mattress made overseas can mean you’re paying for lower quality products with increased shipping rates.

The Big Fig Mattress supports the American economy and provides jobs at our factory in Cleveland, Ohio. We support fair labor and manufacturing practices, high-quality products and staying conscious of the environment in production.

We’re proud to pay our workers fairly and support the United States economy with our products. Click here for more information on why it matters to buy a mattress made in the U.S.

big fig is made in the USA

Specialized to plus sized needs

So many mattresses claim to be one-size-fits all, but that simply doesn’t make sense! People sleep in different positions, put different weights on the mattress, sleep alone vs. with someone else or with seven dogs and cats. Some want their mattress to double as an office while others use it strictly for sleep. Everyone sleeps differently, so how can one mattress meet everyone’s needs at the same time?

That’s why we don’t mess around with the one-size-fits all label. Every body deserves a good night’s sleep, and the lack of mattress products aimed at serving the plus sized community inspired us to go into business in 2017 when “all-foam” mattresses and “slabs of foam in a box” began to populate the online mattress industry.

When you sleep bigger at night on a bed made for you, you can live bigger during the day. That’s why we live and breathe the body positivity movement in both our product and our brand and speak directly to a community that deserves pain relief, quality sleep and a mattress that supports them over a period of 20 years.

Strong foundation

Speaking of features tailored to bigger figured sleepers, Big Fig also has a Big Fig Foundation , (and frame !) the strongest foundation on the market. The Big Fig Foundation has 18, 2.5 inch wide slats and double center rails to support five times the weight of a standard foundation.

Without a strong foundation, a mattress will degrade even faster and can cause premature sagging. Big Fig Mattresses and Foundation are designed to work together as a support system – the foundation absorbs the impact from the mattress, which increases the longevity of the materials.

Long lasting

So many customers come to us saying they had purchased a new mattress every year in their quest for one that wouldn’t sag or fall apart within months. Others still say they’ve gotten used to shopping for a new mattress every 2-5 years. The average lifespan of a traditional mattress is frustratingly short—especially for plus size sleepers.

The typical warranty length for a mattress is 10 years. Some offer a longer time, but don’t include free repair and replacement for the full warranty length. We didn’t like that. We believe in our product so strongly, that we are fully backing it for 20 years . This includes free repair and replacement for the full warranty length.

To prove the Fig’s durability and longevity, we rotated 350 pounds on the mattress to simulate 20 years of use. The Big Fig passed with flying colors! Most other mattress brands don't share their testing results and make shallow claims - not us! You can see the test results for yourself here .

big fig test results

Gone are the days of repeat mattress purchases that add up over time without improving your sleep one bit. An investment in a Big Fig is a one-time investment in your sleep quality, health and wellness. And if you’re still hesitant, no worries! That’s why we offer a 120-night sleep trial . If you aren’t satisfied at the end of 120 nights, simply send the mattress back to us at no cost and a full refund.

But there are so many other mattresses to choose from!

True. There are several cheaper alternatives that claim to do what we do. But we’re too confident to be scared of a little competition. 

See our full comparison with over 20 other brands here . For a deeper dive, see our series of competitor comparison blogs:

Mattresses cost what they cost for a reason, and this industry can be summed up with the phrase “you get what you pay for.” Simple math shows that investing in multiple, cheaper mattresses in a short span adds up quickly — and you still don’t end up with great sleep.

The bottom line

The Big Fig’s completely unique construction is designed with the plus sized community in mind. You will not find these features in one spot with any other mattress. Our 20-year warranty and 120-night sleep trial also support your investment. The Big Fig costs what it does, because it’s the only mattress that gives you long-lasting, high-quality sleep with a design specific to plus sized needs. We call that Value!

Ready to build your own Big Fig sleep system? Find your perfect fit with our Bed Builder quiz.

And the benefits of investing in your sleep go beyond catching a few extra Zzz’s. Customers have experienced reductions in chronic pain, better sleep with their partners, better quality of life and more. Here are some reviews that show just how a Big Fig can change lives.

★★★★★Life changing! For real.The Big Fig has literally been life changing for my wife and I. No more neck and back aches for her and no more hip and knee pain for me. I never thought a mattress could make that much difference. I regret not making this purchase sooner. The price is by far the most reasonable out there for a quality mattress- Jeff M.

★★★★★Love this bedI love this bed! No more waking with back pain. There's no price to put on that. I pondered on buying this bed for several months because I couldn't just go and check it out in person. I have now slept on it a month and I wish I wouldn't have waited! - Claret R.

★★★★★Worth every penny!I was hesitant about a bed in a box, but am simply amazed. My back and hip pain was gone after the first night on the mattress. I could not believe it. I wish I had bought it earlier. You cannot put a price on a good night of sleep. It has been 3 months and no aches when waking. Thank you, Big Fig!- Brain P.

★★★★★So glad I bought this bed!We were nervous when we were looking at the Big Fig pricing and reviews (they all seemed too good to be true). We are both big people and never thought of weight limits on beds before. After getting the bed we no longer have the pain that we have had for years from sleeping on a "normal" high end bed. We only have one regret with the Big Fig, and that is that we didn't get it sooner. - Cassandra B.

Do you offer any savings options on the Big Fig?

We get it, though. It’s still a huge purchase for a lot of households. That’s why we try to help, giving you several options to save money on your Big Fig:

  • Financing: Big Fig Mattress has teamed up with Bread®, Affirm and Katapult to offer three great financing options. For low APR financing, Bread® offers flexible options. For people with low or no FICO scores, Katapult offers alternative financing. You can learn more about our financing options here .
  • Promo Codes: We love a good discount. That’s why, more often than not, we always have a promotional code available for discounts off of your mattress order. We also have special discounts for first responders, veterans and essential workers! Keep an eye on our website home page and social media accounts for new and updated promo codes.

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We hope this article gave you a peek behind the curtain and a little more insight into our Value Proposition. We’re proud of our product and stand behind its ability to give you the best sleep of your life at a great price. You’ll sleep bigger and live bigger with a Big Fig!

Learn more about the Big Fig mattress and the secret sauce that makes it so beloved by the plus sized community here .

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