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Privacy Policy


Last updated: July 18, 2025 

Big Fig Mattress LLC (“Big Fig”, “we”, “us” and “our”), recognizes the importance of your privacy. Big Fig operates the Services, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated experience. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction on any of our websites or our services where this Privacy Policy is linked, including at https://www.bigfigmattress.com/) (collectively, the “Services”). As part of the operation of the Services, certain pieces of information are gathered about the users (“you” or “your”).  If there is a conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information. 

This Privacy Policy does not apply to information collected by us offline or through any other means, including on any other website operated by any third party, or information collected by any third party through any application or content (including advertising) that may link to or be accessible from the Services. 

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our policies and practices, then please do not use our Services. This Privacy Policy may change from time to time.  Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates. 

Personal Information We Collect or Process

Personal Information. When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.  

Information of Other Individuals. You may have the opportunity to provide information of other individuals. When providing such information, you are solely responsible for obtaining the necessary consents and authorizations from any individuals in accordance with applicable data security laws and regulations, and Big Fig shall not be responsible or held liable for your failure to obtain the necessary consents.  

Credit Card Information. Please note that for any credit card or other payment card information provided on the Services, we utilize a trusted third-party PCI-DSS compliant payment processor to process your transactions and such payment processor collects and maintains the necessary personal information needed to necessitate such transactions.  

Aggregated and De-Identified Data. We may also collect, use and disclose aggregated and de-identified data such as statistical or demographic data for any purpose. Aggregated and de-Identified data could be derived from your personal information but is not considered personal information under applicable law as this data will not directly or indirectly reveal your identity. 

Free-Text Boxes. The information that you provide in each case will vary. In some cases, you may be able to provide personal information via email or free text boxes, such as contacting Big Fig to request further information.  When providing your personal information, please provide only relevant information and do not provide unnecessary sensitive information, such as Social Security numbers, credit card information or other sensitive personal data, unless required for our services.    

Username and Password. We may ask you to create a username and password that should only be known to you.  

Recording Use of the Services. We may partner with trusted third-party vendors to analyze performance and traffic of our Services.   This may include things like buttons you click, mouse movements and other behavior on the Services, date and time of access, pages visited, web beacons, and cookie or pixel tag information. Please see our Automatic Information Collection section below to learn more about cookies, pixels tags, and analytic technologies.  

Chat Features. We may partner with a trusted third-party vendor to provide you with chat features to better assist you. When using the chat features, please only provide necessary information and do not provide sensitive information.  For recordkeeping, training, and quality assurance purposes, we or our third-party vendor may record and maintain a transcript of any communications in the live chat. 

Information You May Provide. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law: 

Category 

Examples 

Collected 

Disclosed 

Identifiers. 

First and last name, postal address, email address, telephone number, unique personal identifier, online identifier, Internet Protocol address, account name. 

YES 

YES –  

Affiliates; Service Providers; and/or Marketing Providers.  

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). 

 

A name, signature, address, telephone number, bank account number, credit card number, debit card number, or any other financial information. 

YES 

YES –  

Affiliates; Service Providers; and/or Marketing Providers. 

Protected classification characteristics. 

 

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). 

NO 

N/A 

Commercial information. 

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. 

YES 

YES –  

Affiliates; Service Providers; and/or Marketing Providers. 

Sensitive Personal Information 

Payment information, such as debit card, credit card number with security, or access code or password. 

YES 

YES –  

Service Providers. 

Biometric information. 

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. 

NO 

N/A 

Internet or other similar network activity.  

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement. 

YES 

YES –  

Service Providers and/or Marketing Providers. 

Geolocation data. 

General geographic location, including city. 

YES 

YES –  

Affiliates; Service Providers; and/or Marketing Providers. 

Sensory data. 

Audio, electronic, visual, thermal, olfactory, or similar information. 

NO 

N/A 

Professional or employment-related information. 

Current or past job history or performance evaluations. 

NO 

N/A 

Non-public education information. 

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. 

NO 

N/A 

Inferences drawn from other Personal Information. 

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. 

YES 

YES –  

Affiliates; Service Providers; and/or Marketing Providers. 

 

Personal Information Sources 

We may collect personal information from the following sources: 

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information; 

  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies; 

  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf; 

  • From our partners or other third parties. 

Automated Information Collection 

In addition to the information that you provide to us, we may also collect information about you during your visit to our Services.  We collect this information using automated tools that are detailed below.  These tools may collect information about your behavior and your computer system, such as your internet address (IP Address), the pages you have viewed, and the actions you have taken while using the Services.  Some of the tools we use to automatically collect information about you may include: 

  1. Cookies.  A “cookie” is a small data file transmitted from a website to your device’s hard drive.  Cookies are usually defined in one of two ways, and we may use either (or both) of them:   

  1. session cookies, which do not stay on your device after you close your browser, and  

  1. persistent cookies, which remain on your device until you delete them or they expire.   

We may use the following categories of cookies on our Services.  

  1. Strictly Necessary Cookies. These cookies are essential in order to enable you to move around the Services and use its features. Without these cookies, services you have requested cannot be provided. 

  1. Performance Cookies. These cookies collect anonymous information on how you use our Services to help us understand how you arrive at our Services, browse or use our Services and highlight areas where we can improve, such as navigation. The data stored by these cookies never shows personal details from which your individual identity can be established. 

  1. Functionality Cookies. These cookies remember choices you make such as the country from which you visit our Services, your preferred language, and your search parameters. This information can then be used to provide you with an experience more appropriate to your selections and to make your visits to our Services more tailored to your preferences. The information in these cookies may be anonymized.  These cookies cannot track your browsing activity on other websites. 

  1. Targeting Cookies or Advertising Cookies. These cookies collect information about your browsing habits in order to make advertising more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign.  The cookies are usually placed by third-party advertising networks.  These cookies remember the websites you visit and that information is shared with other parties, such as advertisers.  

Of course, if you do not wish to have cookies on your devices, you may turn them off at any time by modifying your internet browser’s settings.  You can also revoke your consent by rejecting non-essential cookies through our pop-up banner on our website. However, by disabling cookies on your device, you may be prohibited from full use of the Services’ features or lose access to some functionality. 

  1. Google Analytics. The Services sends aggregated non-personal information to Google Analytics for the purpose of providing us with the ability to conduct technical and statistical analysis on the Services’ performance.  For more information on how Google Analytics supports the Services and uses information sent from the Services, please review Google’s privacy policy available at https://policies.google.com/technologies/partner-sites. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

  1. Meta Pixel. With the help of the Meta pixel, also known as the Facebook Pixel, we want to make sure that our advertisements are in line with the potential interest of users and do not have a nuisance effect. Using the Meta pixel, we can also track the effectiveness of Meta or Facebook advertisements for statistical and market research purposes. Meta’s processing of the data is governed by Meta’s Data Usage Policy, which is available at https://www.facebook.com/policy.php.   For specific information and details about the Meta pixel and how it works, please visit the Meta Business Help Center: https://www.facebook.com/business/help/651294705016616. 

  1. TikTok Pixel. The TikTok Pixel is an analysis tool that we may use to measure the effectiveness of our advertising measures by analyzing the actions of website visitors. You can find further information on data processing in TikTok's privacy policy: https://www.tiktok.com/de/privacy-policy.  

  1. Web Beacons.  A Web Beacon is an electronic image.  Web Beacons can track certain things from your computer and can report activity back to a web server allowing us to understand some of your behavior.  If you choose to receive emails from us, we may use Web Beacons to track your reaction to our emails.  We may also use them to track if you click on the links and at what time and date you do so.  Some of the third-party marketers we engage with may use Web Beacons to track your interaction with online advertising banners on our Services.  This information is only collected in aggregate form and will not be linked to your personal information.  Please note that any image file on a webpage can act as a Web Beacon. 

  1. Embedded Web Links.  Links provided in our emails and, in some cases, on third-party websites may include tracking technology embedded in the link.  The tracking is accomplished through a redirection system.  The redirection system allows us to understand how the link is being used by email recipients.  Some of these links will enable us to identify that you have personally clicked on the link and this may be attached to the personal information that we hold about you.  This data is used to improve our service to you and to help us understand the performance of our marketing campaigns. 

  1. Third-party Websites and Services.  We work with a number of service providers of marketing communications technology.  These service providers may use various data collection methods to improve the performance of the marketing campaigns we are contracting them to provide.  The information collected can be gathered on our Services and also on the websites where our marketing communications are appearing.  For example, we may collect data where our banner advertisements are displayed on third-party websites. 

How We Use Your Personal Information 

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes: 

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services. 

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. 

  • Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else. 

  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you. 

  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies. 

Additionally, we may use your personal information for the following: 

  • security, credit or fraud prevention purposes; 

  • providing you with effective customer service; 

  • better understanding your needs and interests; 

  • conducting research; 

  • preventing illegal activity;  

  • improving the content, functionality and usability of the Services; and 

  • any other purpose identified at the point of data collection, in an applicable privacy notice, in a click-through agreement or in any other agreement between you and us. 

Text Messages. You may have the opportunity to receive SMS or "text" messages, pre-recorded voice messages or auto-dialed phone calls from Big Fig, its affiliates and related entities as well as third parties.  Such messaging may be used to authenticate your identity or mobile device, as well as provide you informational updates about services or products you may have requested.  In providing your mobile device number or cell phone number to Big Fig, you knowingly consent to such communications from Big Fig or for Big Fig to use your cell phone number or mobile device number.  In providing your number, you represent that you have the authority to agree to receive text messages at the telephone number that you provide to Big Fig, or from which you sent the text message request to us.  You further acknowledge that: (a) no purchase is required to opt into this service; (b) you may opt out at any time by following the instructions provided in our communications to you; and (c) your receipt of text messages may result in separate charges from your mobile provider. Any such communications you receive from us will be administered in accordance with your preferences and this Privacy Policy. 

How We Disclose Personal Information 

We do not sell or lease your personal information to any third party. In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such third parties may include: 

  • Service Providers. With vendors and other third parties who perform services on our behalf. “Service Providers” may include suppliers, dealers, distributors, companies and consultants that provide website hosting, software development, payment processing, website and data analytics, order fulfillment, information technology and related infrastructure support, customer service, email delivery, and auditing. 

  • Marketing Providers. With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.  

  • Affiliates. With our affiliates or otherwise within our corporate group. 

Except as described above and elsewhere in this Privacy Policy, we will not disclose your personal information with any other third parties without your notice and consent, unless it is under one of the following circumstances:   

  • Legal Reasons. 

  • We believe that disclosure is reasonably necessary to comply with any applicable law, regulation, subpoena, or court order; 

  • To respond to duly authorized information requests from law enforcement or other governmental authorities; 

  • To enforce our agreements or policies; 

  • To investigate and prevent security threats, fraud, or other malicious activity; or 

  • To respond to an emergency that we believe in good faith requires us to disclose such information to assist in preventing the death or serious bodily injury of any person or Big Fig employee. 

  • Sale of Business or Merger. In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others. 

Relationship with Shopify 

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link. 

Third Party Services and Links 

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services. 

Children's Data 

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age. 

Security and Retention of Your Information 

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. 

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. 

Your Rights and Choices 

California. 

  • Shine the Light law.  Pursuant to California Civil Code Section 1798.83, we will not disclose or share your personal information with third parties for the purposes of third-party marketing to you without your prior consent.  

  • Do Not Track Signals.  Other than as disclosed in this Privacy Policy, the Services does not operate any differently when it receives Do Not Track signals from your internet web browser. 

  • WE DO NOT SELL YOUR PERSONAL INFORMATION. 

Nevada. 

Nevada law permits customers in Nevada to opt-out of the sale of certain kinds of personal information. We do not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and have any questions, you can contact us via the contact information provided below.  

United States – Your Consumer Rights. 

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law. 

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you. 

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you. 

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you. 

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions. 

  • Limit Use and Disclosure of Sensitive Personal Information. If we collect any sensitive personal information, you have the right to request that we limit the use of the sensitive personal information to that use which is necessary to perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services. 

  • Right to Opt out of Processing. Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information, profiling, or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses here. 

  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made. 

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. 

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law. 

Upon receiving your request, we will confirm receipt of your request by sending you an email confirming receipt. To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to the personal information. In some instances, such as a request to delete personal information, we may first separately confirm that you would like for us to in fact delete your personal information before acting on your request. We will respond to your request within forty-five (45) days. If we require more time, we will inform you of the reason and extension period in writing.  

In some cases our ability to uphold these rights for you may depend upon our obligations to process personal information for security, safety, fraud prevention reasons, compliance with regulatory or legal requirements, or because processing is necessary to deliver the services you have requested. Where this is the case, we will inform you of specific details in response to your request. 

Canadian Residents.  

Personal Information. Big Fig operates in Canada and has Canadian customers and website visitors, which results in the collection and processing of Canadian citizens’ Personal Information in the same ways as described in this Privacy Policy. Big Fig takes seriously its obligations to protect such personal information and to comply with Canada’s privacy and data security laws, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and PIPEDA’s Principles of Fair Information Practices. 

Marketing. In general, we will obtain your consent prior to sending you any marketing emails, newsletters, or other messages. Any requests to opt-out of future communications, or to opt-out of a particular Big Fig program, should be directed to us by email at sleepwell@bigfigmattress.com 

Access or Correct Your Personal Information. You can request to access or update the personal information we hold about you. To access any other personal information about you, please send us a request at sleepwell@bigfigmattress.com. To process your request, we may ask you for information to validate your identity and confirm the scope of your request. 

Quebec Residents. Quebec residents have additional rights to their personal information, including the right to know about the personal information collected by Big Fig; the right to access such personal information; the right to correct such personal information; the right to request that Big Fig delete their personal information; the right to withdraw consent at any time; the right to obtain a copy of their personal information in a portable format; and the right to request the restriction of processing of their personal information. To submit a request, please email us at sleepwell@bigfigmattress.com. 

Questions or Complaints. Canadian individuals with questions or complaints regarding our collection, processing and transfer of their personal information should first contact us at: sleepwell@bigfigmattress.com. 

Mexico. 

If you are a resident in Mexico, you can exercise any of the following rights, subject to verification of your identity, by notifying us as described below:  

  • Access. You may email us to request a copy of the personal information you provided to us.  

  • Correction or Rectification. You can correct your personal information by accessing your account directly, or by emailing us to request that we correct or rectify any personal information that you have provided to us.   

  • Object to Processing. When applicable, you have the right to object to the processing of your personal information that is unnecessary for a legal relationship with Big Fig. 

  • Portability. Upon request and when possible, we can provide you with copies of your personal information.   

  • Withdraw Consent. At any time, you may withdraw your consent to our processing of your personal information through the Services by notifying us via email. 

  • Erasure. If you should wish to cease use of our Services and have your personal information deleted from our Services, then you may submit a request by emailing.   

Complaints 

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. 

International Transfers 

Please note that we may transfer, store and process your personal information outside the country you live in. 

Feedback  

We welcome inquiries or feedback on the services or products you might use or like to use. Any inquiries, feedback, suggestions, or ideas you provide to us (collectively, “Feedback”) will be treated as non-proprietary and non-confidential. Your Feedback on or through this Services may be available to others who visit this Services. In addition, we may use your Feedback in advertising campaigns and other promotions. We may or may not use your name in connection with such use, and we may or may not seek your consent before using the Feedback for such purposes. Therefore, you should have no expectation of privacy with respect to your Feedback on or through this Services. You should not submit any content you do not wish to make available to the general public, and you must take special care to make sure your Feedback comply with our Terms of Use or other applicable agreements. All terms and conditions of our Terms of Use apply to Feedback on or through this Services. In particular, your Feedback must not violate the privacy or other rights of others. You may not use false identifying information or contact information, impersonate any person or entity, or otherwise mislead us as to the origin of any Feedback. 

Social Media Features and Widgets 

The Services include social media features and widgets. These features may collect your IP address, which page you are visiting through the Services, other information, and may set a cookie to enable the feature to function properly. Social media functions are either hosted by a third party or hosted directly through the Services. Your interactions with these features are governed by the privacy policy of the company providing them. 

Changes to This Privacy Policy 

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law. 

Contact 

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at sleepwell@bigfigmattress.com