Our Mission

What We're All About

The Big Fig Mattress is the first mattress built specifically to meet the needs of sleepers with a bigger figure.

What does “bigger figure” mean, exactly? Bigger than what? 

Bigger than the body types typically portrayed in other mattress companies’ photos? 
Yep.

Bigger than the body weight that most mattresses can comfortably support for 20 years? 
You bet. 

The Big Fig Mattress is built specifically to support continued application of body weight of up to 550lbs, or a couple with a distributed weight of 550-1100 lbs. That would be a pretty lengthy brand name. So we shortened it, and added a memorable dose of fun with the abbreviation “Big Fig”, a colorful fruity logo and even some yummy Fig Jam for our customers – because who doesn’t like an extra gesture of sweetness delivered to their doorstep?

At Big Fig, our mission aligns with the Body Positivity movement, a vision based on self-love, body acceptance and positive life choices. We believe that the industry needs less mattress lines that claim to “work for everyone”, and more mattress lines that can truly support all body figures over a period of 20 years. Every person is entitled to a comfortable long-lasting mattress designed to support him or her, and every person is entitled to the truth about the mattress they invest in.

Our messaging includes the words “plus size”, “big & tall”, and “heavy”, simply as identifiers that are currently used by consumer product lines to connect with bigger figured shoppers. We want to reach people that are most likely to benefit from the Big Fig, and help them achieve a better night’s sleep. We don’t want to alienate consumers; we just want to meld with the ones that want our product.

Plus size influencers agree with our mission, and believe in our product. We look forward to gaining your support, too. Stay positive, value your identity, Fig’Git about negativity, and always… always, get a good night’s rest.

Chardline
Plus Size Beausion
Joy
Enjoy Curves
Natalie
Natalie In The City
Bruce
Chubstr
Corissa
Fat Girl Flow
Alysse
Ready To Stare
Sarah
Sarah Plus Life
Evan
Centopani
Marie
The Curvy Fashionista
Kavah
The Gentlemen's Curb
Ash
The Fat Lip
Marcy
Fearlessly Just Me & Plus Model Mag
Dasha
Windy City Wardrobe
Cathy
Our Mini Family
Monique
Monique Frausto
Jes
The Militant Baker
Pamela Kieck
The Diary Of A Curvy Fashionista
Ramona
Ramona O.
Chastity
Garner Style
Margie
Margie Plus
Stavana
Vana Black
Jolene
Boardroom Blonde
Minerva
Minerva
Stefani
Hello Stefani Nicole
Bianca
Charlotte Bella Fav
Megan
Curves, Curls & Clothes
Bianca
Curvaceously Bee
Kat
Kat Stroud
Miranda
The Plus Life Blog
Kirk
The XL Tribe
Alex
Sassy Confetti
Victoria
Victoria Donelda
Matthew
Simko Says
Stefany
Stefany Brits
Jessy
Modachrome
Sierra
Eclectic Kurves
Crystal
Society Of Harlow
Chaya
Machanic Shop Femme
Alex
Chubby Struggles
Brianna
The B Word
Ashley
Ashley Nell Tipton
Amber
Style Plus Curves
Kristen
The Low Country Socialite
Jessica
The Real Mrs. Kelley
Sabrina
Sabrina Styled
Emily
Authentically Emmie
Wendy
I Hear Yellow Subs
Faith
Faith Plus Fashion
Bianca
Bianca From Brooklyn
Shay
Watch Shay Slay
Jonna
Curvy Capone